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The Rules of Contagion

Why Things Spread—And Why They Stop

Audiobook
0 of 1 copy available
Wait time: About 4 weeks
0 of 1 copy available
Wait time: About 4 weeks
One of the Best Books of 2020 — Financial Times
One of the "Most 2020 Books of 2020" — Washington Post
One of the Best Science Books of 2020 — The Times of London
One of the Best Science Books of 2020 — The Guardian

From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses — such as MERS, SARS, or the coronavirus disease COVID-19 — so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread — and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
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    • Kirkus

      May 15, 2020
      A geeky but fascinating exploration of the mathematics of things that go viral--not least of them viruses. "If we want a better grasp of contagion, we need to account for its dynamic nature," writes Kucharski, who does mathematical modeling of disease transmission at the London School of Hygiene & Tropical Medicine. He elaborates throughout: Contagion is constantly in motion as it courses through a population, finding its "susceptibles" and slowing down as the number of susceptibles declines. By the author's capable account, the math works out pretty much the same whether applied to some negative force, such as a COVID-19 category virus or the concomitant financial crumbling that has surrounded it, or some positive force--e.g., a cultural innovation such as a pop song or dance move. Kucharski works his way through some key epidemiological ideas, including one advanced by the scientist who put it together that malaria was spread by mosquitos, earning him the Nobel Prize--although that scientist later protested that his larger achievement was formulating "general laws of epidemics." These laws embody a mathematical formula that looks rather like an hourglass turned on its side, representing three key groups: the susceptible, the infectious, and the recovered. There are also the dead, of course, but they don't move, as the dynamic model does. Kucharski takes his readers down provocative detours, such as the use of public-health models of disease transmission to examine how social networks figure in urban gun violence, with algorithms that take into account such things as "age gang affiliations, and prior arrests." When things go viral, all kinds of interesting mathematical and real-world effects can happen, from stock market bubbles to horrific explosions of disease. Kucharski is there, calculator in hand, to suss it all out, and highly numerate readers will enjoy going along with the ride to guesstimate the R value of a contagion's spread. Utterly timely and readable, if not terribly comforting in the midst of the current pandemic.

      COPYRIGHT(2020) Kirkus Reviews, ALL RIGHTS RESERVED.

    • AudioFile Magazine
      This popular science audiobook is mostly about infectious diseases like COVID-19 but also covers phenomena like destructive social media content, financial bubbles, and gun violence. Citing the fascinating histories of communicable diseases we've faced in the past few centuries, the author, a London medical school professor, explains the many variables that can interact to speed or slow contagion. Joe Jameson, also a Brit, delivers a narration that is appealing to the ear and blends well with the author's narrative style. This textured audio is full of informative details, math formulas, and scientific constructs yet sounds friendly and digestible. The production is a model of how good storytelling combined with an excellent performance can bring science to the masses when it's really needed. T.W. © AudioFile 2020, Portland, Maine

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