Devoted Swifties have been known to pore over Taylor Swift's lyrics, album liner notes, music videos, style choices, and social media posts searching for easter eggs the pop icon has hidden in plain sight for fans to find. "It's really about turning new music into an event for my fans and trying to entertain them in playful, mischievous, clever ways," Taylor told the Washington Post in 2022. "As long as they still find it fun and exciting, I'll keep doing it." This is the story behind how the hidden messages all started, and 80+ of her most brilliant easter eggs yet.
The Mastermind • TAYLOR SWIFT HAS TURNED HIDING EASTER EGGS ABOUT HER MUSIC INTO AN ART
THE LINER NOTES • THIS IS PLACE WHERE ALL THE EASTER EGGS BEGAN
THE LUCKY NUMBER • EVERY SWIFTIE WORTH THEIR SALT KNOWS THE IMPORTANCE OF THE NUMBER 13
THE LYRICS • SWIFTIES LOVE ANALYZING THE HIDDEN MESSAGES IN HER SONGS
THE MUSIC VIDEOS • SWIFT’S MVS ARE RIFE WITH EASTER EGGS. HAVE YOU SPOTTED THESE YET?
THE FASHION • PAY ATTENTION TO SWIFT’S STYLE CHOICES. THEY’RE FULL OF HIDDEN MEANING
THE SOCIAL MEDIA POSTS • WANT TO KNOW WHAT SWIFT IS PLANNING NEXT? READ BETWEEN THE LINES
THE NAME-DROPS • WHO ARE THE PEOPLE TAYLOR SINGS ABOUT IN SOME OF HER SONGS?
THE ERAS TOUR • EASTER EGGS ABOUND IN SWIFT’S EXTRAVAGANT STAGE SHOW SPANNING 11 ALBUMS
THE POP-UP • SWIFT SHARED CRYPTIC DETAILS ABOUT THE TORTURED POETS DEPARTMENT IN HER SPOTIFY EXHIBIT
Taylor Swift: Her Easter Egg Secrets Decoded
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